case study

Equinox Hiring the best personal trainers for every fitness club.

Streamlined tools and consistent processes for luxury fitness clubs make decentralized hiring a game changer

With dozens of upscale luxury fitness clubs across the US – and rapidly expanding into Canada and Europe – Equinox gives its local managers hiring authority to acquire specialized talent as it enters new markets.

Yet as many recruiting executives have discovered, this decentralized model creates challenges. How do you best balance the need to be nimble and flexible at the local level and maintain high consistency across the entire brand?

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