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How to Create a Business Case for Recruitment CRM

A Candidate Relationship Management (CRM) system is a critical component of the modern talent acquisition technology stack. With CRM becoming the ubiquitous choice in talent acquisition tech, the challenge most companies face is understanding their main requirements, how to run an informed buying process and how to build a business case to prove the investment will be worth it.

Join renowned analyst Madeline Laurano, as she outlines how to build a robust business case for recruitment CRM. She is joined by Celinda Appleby, Global Talent Attraction Director at VISA, who shares her strategy for designing a rollout plan and deploying a CRM in line with VISA’s talent acquisition strategy.

Other topics covered:

  • What recruitment issues can CRM address?
  • How to create a Cost-Benefit analysis for CRM?
  • What are the benefits to expect in terms of candidate experience and quality of hire?
About SmartRecruiters

As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based Talent Acquisition Platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve Hiring Success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

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