chapter five

Market Landscape


Conversational recruiting is not a new concept. Businesses have been leveraging texting solutions for years. There are a variety of texting solutions that can be used in the context of recruiting.

Comparison Chart

Types of Vendors Generic Solutions Recruiting Point Solutions Text Recruiting Natively Built by ATS
Examples TextUs, zipwhip Grayscale, TextRecruit, Canvas SmartMessage
Best for Hiring Teams Seeking
  1. Platform agnostic
  2. Business texting functionalities
  1. Recruiting-specific capabilities
  2. Platform agnostic
  3. Deep integrations with some ATS
  1. Central management of all communications
  2. Data compliance
  3. WhatsApp & SMS
  4. Embedded texting throughout entire hiring experience