Product Marketing Director

  • 225 Bush St, San Francisco, CA 94104, USA
  • Full-time

Company Description

SmartRecruiters understands that people are the heart of an organization. That’s why we’ve built our modern Talent Acquisition Platform to help companies hire the best! As the hiring success company, we enjoy a collaborative office environment that’s business casual and dog-friendly. We understand that working hard means you should play hard too, that’s why we offer unlimited PTO, competitive salaries, generous equity, and health coverage. Enjoy catered meals, unlimited snacks, philanthropic activities, and much more. Needless to say, we make sure you’re taken care of.

Check out our DEMO here ->

Job Description

The Product Marketing Director will report to and work with the VP of Marketing to shape and drive the marketing and content required for top notch "middle of funnel" sale execution for our Hiring Success Platform.

As a key player and representative of a growing team, you should be comfortable with navigating and influencing cross-functional teams, including Sales, Product Management, and Support.

You Will:

  • Define middle of funnel messaging by persona, industry and segment

  • Work closely with the demand generation and sales team to drive the compelling narrative that helps move new opportunities to active valid sales pursuits.. These stories are told in every format: from email to infographics to videos to case studies to webinars and speeches.

  • Be a powerpoint/google slides ninja and master "framer" that tells our company's story effectively in the appropriate first and second call "pitch decks"

  • Work closely with the product and sales engineering teams to author the ideal product video and demo scripts for our sales team to effectively use to wow prospects and differentiate from the competition

  • Create a set of sales playbooks that are tailored to the buying persona for our sales team to use repeatably that improve close and win rates.

  • Work with product and executive teams to manage our industry thought leaders and key analysts and regularly present to them on "Why SmartRecruiters"



  • You have 2-5 years experience in content marketing or product marketing

  • You are a great writer, love storytelling, and can create beautiful slide decks that communicate clearly and motivate emotionally

  • You understand the sales process well and how best to partner with and educate account executives on how to repeat winning formula 

  • You geek out about product and have become an expert at your company at relating what matters most about your product to prospective buyers

  • Ideally, have a background in HR Tech and/or B2B Saas

  • Are a critical thinker and love a fast-paced environment

Additional Information


Our Benefits

  • You will be part of a highly professional and motivated team whilst working in an international environment (we have offices in San Francisco, Spokane, Berlin, Krakow and more)

  • Working on a meaningful long-term challenge with high impact

  • We offer a competitive compensation package

  • Thanks to a high level of freedom you can develop new skills and insights

Our values and how we work

We are a highly accountable and collaborative team. This means that everyone owns their goals and drive hard to accomplish them, but also that team members are available to help when needed. We always strive to make everything we do count, and to learn from what we are doing so that it is even better next time. In our marketing, it is very important that we have an authentic voice for recruiters, and that we always push our creative expression.


More About Us

SmartRecruiters has transformed the hiring process by reducing the stress that comes along with attracting, finding, engaging, and hiring new talent. Leading enterprises like IKEA, Visa, Marc Jacobs, and Square have abandoned their outdated Applicant Tracking Systems (ATS), for our all-in-one platform. What once started as a freemium product, has now turned into the world’s fastest growing enterprise solution.

We are a fast growing, series C funded ($30M from Insight) start-up on a mission to IPO. If you're looking to surround yourself with bright and passionate individuals that drive you to be your best - you've found the right place! Our transparent and entrepreneurial environment allows you to feel supported, grow your career, and have fun along the way. Everyone is encouraged to be the CEO of their job. This empowers individuals to own their role and have the confidence to explore and implement new ideas. SmartRecruiters believes in promotion from within, so high performance leads to upward mobility.

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.