Business Intelligence and Analytics Lead

  • Full-time

Company Description

Star Tribune is the Upper Midwest’s largest integrated media company, defining and reaching audiences in Minnesota and around the world.

With the region’s most-visited website, one of the largest-circulation newspapers in the country, a range of digital and home-delivered advertising solutions, and numerous mobile and tablet apps, we touch more consumers than any other Minnesota media brand.

Job Description

The Star Tribune’s Business Intelligence and Analytics Lead is an accomplished analytical thinker and creative problem solver who has a deep background generating insights from complex data sets.  This role is responsible for accelerating Star Tribune’s digital growth by understanding user behavior and developing strategies to increase engagement and loyalty across Star Tribune’s website, mobile site, and apps.  This is a key role within the organization to empower data-driven decision-making and will collaborate closely with News, Sales, Marketing, and Circulation.  An ideal candidate is proficient in A/B and Multivariate testing, web analytics, segmentation, personalization, statistics, predictive modeling, and data science, and has displayed an ability to use these methods to drive performance and business growth across digital platforms.


Responsibilities:
•    Develop and lead measurement and analytics strategies to increase acquisition, engagement, and loyalty across Star Tribune’s digital products.
•    Ability to analyze and synthesize data across various sources and garner insights to address business growth opportunities.
•    Lead A/B and Multivariate testing initiatives to challenge assumptions and increase performance across the organization including News, Sales, Marketing, and Circulation.
•    Plan, manage, and execute personalization and predictive modeling strategies to drive engagement and content relevancy by leveraging data science and statistics methodologies.
•    Implement and increase adoption of web analytics tools and insights reporting across the organization.
•    Partner with stakeholders across the organization to understand objectives, identify opportunities, and develop recommendations around various initiatives.
•    Communicate findings and progress to partners and Star Tribune executives.

Qualifications

•    1-4 years of relevant experience working in digital analytics, statistics, or data science.
•    Strong understanding of web analytics metrics and concepts.
•    Excellent logic, reasoning, and problem solving skills to generate insights from complex data sets.
•    Experience in web analytics tools such as Omniture, Google Analytics, or Chartbeat.
•    Experience with A/B and multivariate testing tools (Optimizely, Adobe Test & Target, Site Spect).
•    Experience with statistical, business intelligence, or predictive analytics software (R, SAS, MicroStrategy, Tableau, Minitab, etc.).
•    Database design, implementation, administration and proficiency in SQL a plus.
•    Proficiency in Microsoft Office suite, especially Excel.
•    Strong communication skills.
•    Comfortable working in a fast-paced and collaborative environment.
•    4-year degree in business, marketing, economics, statistics or mathematics.
•    MBA or MS in Business Analytics a plus.

Posting Date: July 10, 2015

EOE

Additional Information

  • You must fill out our online application, which you can do by clicking on the link below.
  • You can upload your cover letter, resume and clips using our online tool, which accepts a number of file formats (PDF, JPEG, FIG, DOC, DOCX, TXT and BMP).
  • Our system will let you upload up to six files in addition to your cover letter and resume.
  • If you have more than six files to submit beyond your resume and cover letter, you should combine some of them.
  • None of your files can be larger than 2 MB.
  • You can complete your online application in stages by selecting the link marked “Continue later” at the bottom of each page. That will prompt the system to email you a case-sensitive username and password that you can use to sign in and finish at a later time.
  • We won’t see your application until you click submit. Once you take that step, you won’t be able to alter your application or attach additional documents to it.
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