Brand Guidelines

Color

Our brands are unified by a core color family, with each pillar using a distinct application to define its specific identity.

The deep navy and vibrant green serve as the foundation, anchoring all brands to a shared professional origin. SmartRecruiters uses this palette for a clean, corporate look, while SmartOS introduces a lighter blue-green and off-white to create a spacious, UI-focused aesthetic. In contrast, the Winston brand embraces a darker, moodier palette with near-black and deep green tones to make its vibrant green mascot pop, ensuring each brand has a unique personality while still being visually linked to the family.

Primary 200

#4BD675

Pantone 7479 C

Primary 800

#0F2333

Pantone 539 C

Neutral 050 W

#FCFCF8

Primary 100

#8EE8AA

Pantone 352 C

Primary 350

#32A964

Primary 600

#08544A

Pantone 561 C

Primary 950

#0A1017

Pantone Black 6 C