Brand Guidelines
Typography
Despite using slightly different typefaces for specific purposes, our typography maintains a consistent, modern, and professional aesthetic across all three brand pillars by exclusively using clean, sans-serif fonts to ensure clarity and coherence.
This approach allows each sub-brand to have its own unique personality while remaining recognizably part of the same corporate family.
The official fonts to be used are Euclid Square, along with Inter for body copy.
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Body Copy Inter - Regular + Bold Italic | 0.5% Tracking