Brand Pillars

SmartOS

The SmartOS sub-brand for software focuses on a clean, modern, and functional aesthetic that positions it as an "End-to-End Talent Operating System." To apply this brand, use a light and spacious layout, primarily featuring a very light gray background.

The color palette expands on the parent brand by introducing a light blue-green to complement the core deep navy and vibrant green. The primary imagery should consist of pseudo UI mockups and clean, simple iconography that highlight the software's features. The brand uses a logo composed of stacked diamond shapes to symbolize its comprehensive, multi-layered system.

Designs should feel user-friendly and well-organized, with a strong focus on showcasing the product's interface while maintaining a clear visual link to the parent brand through consistent typography and key color usage.