Winston

The Winston sub-brand is designed to be the friendly, magical, and dynamic face of the company's AI component. To apply this brand, use a darker, moody aesthetic with a primary palette of near-black and deep forest green, accented by a vibrant, eye-catching green.

The central element of this brand is the Winston mascot, a stylized AI robot that should be prominently featured in various illustrations and poses. Designs should incorporate playful yet sophisticated graphic motifs such as wavy lines, digital glows, and star-like sparkles to convey energy and intelligence.

The overall feel should be more dynamic and personable than the other brands, using a distinct typography while still aligning with the overarching professional identity of the parent company.

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Typography

Please see Typography for styles and usage that apply to all brands.