SmartRecruiters Chosen by NBTY, Inc. as New Platform to Drive Hiring Success

SmartRecruiters, the Hiring Success Company, today announced that NBTY has chosen SmartRecruiters to help transform the way the company acquires talent with the innovative SmartRecruiters Talent Acquisition Platform.

NBTY is a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, and sports & active nutrition products, based in Ronkonkoma, New York. NBTY is committed to supporting wellness by creating products that consumers want and making them easily available anywhere they shop. Some of their well-known brands include Nature’s Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Solgar ®, Balance Bar®, MET-Rx®, Pure Protein®, Body Fortress®, Puritan’s Pride®, Holland & Barrett®, and De Tuinen®. In selecting SmartRecruiters, NBTY sought a next-generation recruiting operating system that would run high-performing sourcing and marketing to support their shift to an integrated, collaborative, data-driven recruitment and hiring process.

“The SmartRecruiters Talent Acquisition Platform really stood out as the clear leader in our selection process,” said Paul Buonaiuto, Vice President of Talent Acquisition at NBTY. “In a time when top talent is so difficult to find and so critical to our growth, the need to transform recruiting has never been greater. We must start thinking of candidates in the same way we think about customers, especially, as a B2C company, where any single candidate could be or become a customer. As part of that transformation, it’s also imperative that we get better tools in place to support how we work and collaborate with our partners in the business – hiring managers and their teams. If we expect everyone in the business to really engage in the hiring process, we need to remove the barriers that so many older systems have placed on adopting the recruiting system. We need to provide something that’s as easy to use as any consumer application out there.”

“We are thrilled to have NBTY join the SmartRecruiters growing family of customers,” said SmartRecruiters’ Founder and CEO, Jerome Ternynck. “In the Talent Economy, companies will succeed or fail based on their ability to attract the best talent. That’s forcing companies to execute on how they acquire talent with the same level of rigor and discipline as they use to acquire customers. The traditional applicant tracking system just wasn’t built for the modern era. That a company like NBTY, with over 11,000 globally dispersed associates, has embraced our vision for the future of recruiting technology really validates that the market is ready for our next-generation Talent Acquisition Platform.”

About SmartRecruiters

As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Talent Acquisition Suite that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

True to its mission of connecting people to jobs at scale, SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. For more information, visit or follow @SmartRecruiters on Twitter or LinkedIn.

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