SmartRecruiters Welcomes New Chief Customer Officer

San Francisco – June 3, 2021 – SmartRecruiters announced today the appointment of Rachel Orston as Chief Customer Officer, to lead all post-sales functions and help customers achieve Hiring Success across their organizations. Rachel will manage all Professional Services, Customer Success, and Customer Support teams to help customers scale their talent acquisition efforts around the world.

Rachel joins SmartRecruiters with extensive expertise as a serial entrepreneur, tech executive and customer success pioneer. She’s spent many years helping companies of all sizes grow exponentially, from $1 million to $1 billion and beyond.

“It was important for me to hire a leader who was not only talented but passionate about helping our more than 4,000 customers achieve Hiring Success,” said Jerome Ternynck, Founder and CEO of SmartRecruiters. “Rachel’s understanding and vision for best-in-class customer success and experience will undoubtedly give our customers a competitive edge in hiring top talent and will help SmartRecruiters scale our next-stages of growth.”

“My goal is to help SmartRecruiters deliver its commitment to Hiring Success and help companies achieve business success,” Rachel said. “Who you hire has a profound impact on your ability to drive exceptional customer experiences, so I’m thrilled to bring this critical advantage to customers globally.”

Rachels’s experience building and leading teams are extensive. In her previous role as Chief Customer Officer at BetterCloud, a hyper-growth SaaS Operations Management company, she led customer experience activities across the organization and execution across its customer success, services, and support teams. Previously, Rachel was the Vice President  of Customer Success and Services at Silverpop, and post-IBM acquisition, she drove customer success across its SaaS portfolio, leading a cross-functional team of nearly 500 professionals across a dozen countries.

About SmartRecruiters

As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Talent Acquisition Suite that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

True to its mission of connecting people to jobs at scale, SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. For more information, visit or follow @SmartRecruiters on Twitter or LinkedIn.

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