Sana Commerce: Talent Attraction Turnaround

2X Hiring Velocity and +90 NPS in 6 Months
“At Sana, we created a strategy for an excellent candidate journey—we implemented a new ATS, designed new employer branding websites, and drastically changed our way of working.” Jelmer SpoelstraGlobal HR Director





Hiring Model



As a high-growth eCommerce technology provider competing on the global stage, Sana Commerce felt its employer brand needed a dramatic transformation to attract top talent. The recruiting team struggled to provide candidates and employees with a consistent, engaging experience, and could not showcase the company’s progressive brand and values without a modernized careers page.

This combination translated into poor candidate conversion, unfilled jobs, and little insight into metrics for success, not that their previous ATS even offered reporting & analytics. The team decided that investment in new technology was necessary in order to strengthen the Sana Commerce brand and drive hiring strategy with data.

“If you have international hiring requirements I would definitely work with SmartRecruiters. We have not seen another recruiting platform with this kind of functionality.”
Jelmer SpoelstraGlobal HR Director


Sana Commerce began their transformation by selecting an extensible recruiting platform for global deployment. By leveraging automated screening tools, standardized workflows, and in-product collaboration tools, Sana Commerce revamped recruitment processes in under 6 months for scalability, establishing an engaging user experience for hiring teams and candidates.

What’s Next

Following the implementation of SmartRecruiters, Sana Commerce plans to increase recruitment team headcount, invest further resources into candidate nurturing efforts and hit aggressive Hiring Velocity targets as the TA team continues to perform.

Take the first step towards Hiring Success