Two Green Thumbs Up: 1-800-FLOWERS.COM Gains Significant Improvement in Job Candidate Pipeline Using SmartRecruiters

Seasonal Hiring Blooms for Nation’s Leading Florist and Gift Shop, Adds More Than 500 Employees in Four Months Aided by One-Stop Shop Cloud Hiring Platform

San Francisco – October 7, 2014 – SmartRecruiters, the company that empowers the new way of hiring, announced today that its next generation cloud-based platform is being used by the Gourmet Food and Gift Brands (GFGB) division of 1-800-FLOWERS.COM, Inc. to centralize and accelerate the entire recruiting and hiring process.

The world’s leading florist and gift shop used SmartRecruiters to find and hire more than 500 seasonal employees in just four months, improving candidate flow by approximately 90 percent. The SmartRecruiters platform lets hiring managers at The GFGB division of 1-800-FLOWERS.COM, Inc. collaborate to discover, connect with and close candidates, thereby cutting the company’s cost and time to hire significantly. With SmartRecruiters, the GFGB division of 1-800-FLOWERS.COM, Inc. is able to personalize engagement with applicants and drive smarter, faster hiring decisions to meet staffing needs, which include recruiting hundreds of seasonal employees annually for its gourmet food gift brands and multiple locations across four states.

“Regular seasonal spikes in staffing needs mean that speed, simplicity and cost efficiency are absolutely critical to our hiring strategy,” said Oliver Horvath, HR Generalist for the Gourmet Food and Gift Brands for 1-800-FLOWERS.COM, Inc. “SmartRecruiters enabled us to reimagine our recruiting and hiring process end to end, empowering hiring managers to quickly connect with top candidates, monitor applicant flow, track spending and hire the best talent, all in a few clicks from one online workspace. The mobile-optimized user experience has also drawn rave reviews from both our internal users and candidates who interact with our brands.”

Tapping into the Multiplicative Power of Social Referrals

SmartRecruiters’ built-in social integration enables hiring managers to connect their social networks into one talent pipeline that is accessible on desktop and mobile, letting the GFGB division of 1-800-FLOWERS.COM, Inc. hire anytime and from anywhere.

“1-800-FLOWERS.COM requires a modern talent acquisition solution that scales across multiple brands and locations,” said Jerome Ternynck, CEO of SmartRecruiters. “SmartRecruiters provides a simplified, all-inclusive workflow that 1-800-FLOWERS.COM can rely on for its full spectrum of recruiting and hiring needs, whether day to day or during its demanding seasonal workforce expansions.”

The SmartRecruiters cloud-based platform allows companies to quickly source, engage and hire great people. It streamlines recruiting and hiring processes, giving hiring managers and recruiters everything they need to post jobs, manage candidates and make the right hire. SmartRecruiters also positively transforms the candidate experience by improving the way hiring managers interact with candidates through features such as one-click job applications and its new mobile app.


About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 500 Guide” for 2013. The 1-800-FLOWERS.COM mobile commerce site was recognized with a Gold Award in the Ecommerce/Shopping category of the 2012 Horizon Interactive Awards. 1-800-FLOWERS.COM was also named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service in 2011. The Company’s BloomNet® international floral wire service ( provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The Company’s Gourmet Foods and Gift Baskets offering includes gifts such as popcorn and specialty treats from: The Popcorn Factory® (1-800-541-2676 or; cookies and baked gifts from Cheryl’s® (1-800-443-8124 or; premium chocolates and confections from Fannie May® confections brands (; gift baskets and towers from® (; carved fresh fruit arrangements from FruitBouquets.comsm (; top quality steaks and chops from Stock Yards® ( The Company’s Celebrations® brand ( is a leading online destination for party planning ideas and tips and its® ( brand provides premium branded customizable invitations and personal stationery for all occasions. 1-800- FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About SmartRecruiters

SmartRecruiters enables Hiring Without Boundaries™ by freeing talent acquisition teams from legacy applicant tracking software. SmartRecruiters' next-generation platform serves as the hiring operating system for 4,000 customers like Bosch, LinkedIn, Skechers, and Visa. Companies with business-critical hiring needs turn to SmartRecruiters for best-of-breed functionality, world-class support, and a robust ecosystem of third-party applications and service providers.

For more information visit or

Media Contact

Let's Connect